Plant Research International is the organisation that developed the famous, and still superior variety Elsanta. Some 80% of the area cultivated with strawberries in North Western Europe is planted with this variety.
Fresh Forward, were the variety development of Plant Research International takes place, is still at the forefront of the development of new varieties with traits demanded by consumers, traders and growers. Fine examples of this are the disease resistant variety Pavana and the fabulously tasting Lambada.